Kielce for investors. Joint offer, cohesive message

Adding date: 04.04.2018 | Poland

Kielce is an administrative, economic and cultural capital of the Świętokrzyskie Province, and has an open approach to business. The city offers a potential investor a number of proposals – from finding a suitable investment area and creating a tailor-made offer, through providing support during investment processes, and after that, guaranteeing the post-investment care.

An additional magnet for new investment projects is the express road S7, now being extended, which links the north and south parts of the country as well as Kielce with the largest Polish cities – Warsaw and Kraków. This has been already translated into the growing interest of investors in areas located along the express road. Within the range of 120 to 180 km from Kielce, there are the largest Polish agglomerations – Warsaw, Kraków, Katowice, and Łódz. This constitutes a market populated by almost 10 million of potential customers.

INVESTMENT AREA OFFER

Kielce’s investment offer consists of both greenfield and brownfield areas. The city is also open for cooperation with neighbouring local governments. An example of a good partnership initiative is the joint Investment Offer Database for 15 municipalities which mostly belong to the Kielce Functional Area. 

The city’s investment offer is available on-line through a tool called as the Investment Area Database (IAD), accessible via the link www.mapa.invest.kielce.pl. The Database is a part of the Kielce Economic Portal (www.invest.kielce.pl) and was created on the basis of electronic maps and information provided by landowners. It allows for collecting and sharing a range of information about investment areas. Among other things, thanks to an efficiently operating Urban Spatial Information System, a modern Geoportal, as well as reliability, availability and transparency of the data gathered, the Database is a great source of knowledge about the investment potential of Kielce, Kielce Functional Area /KFA/, and even the whole region. The offers presented via the Database come from 15 municipalities, including those in the KFA, because the policy of joint promotion and cooperation for the economic development of the region builds a positive image of the provincial city, also through the prism of its support for the areas surrounding it. 

Both the Kielce Economic Portal and the Investment Offer Database are bilingual, user friendly, constantly updated and adapted to the latest standards, also those set by the Polish Investment and Trade Agency, with which Kielce has been cooperating since 2006. 

The Database was created not only as an instrument of promotion, but also as a response to the growing demand for easily accessible and comprehensive information about investment areas. Each offer includes aerial and ground photographs as well as a number of technical parameters and layers showing the scope of environmental protection. All this data can be generated in a PDF form or given to a potential investor as a link to a particular offer. An important feature of the Database is quick access to the Kielce Geoportal which allows for more detailed verification of spatial development plans, available transmission networks and other information important for investors. The Database is divided into a few categories. Apart from investment areas, the Database includes office spaces, production halls and cooperation offers available in Kielce. In total, the Database currently presents over 500 ha of municipal and private grounds intended for various types of investment projects. 

The Investment Offer Database managed by the Investor Assistance Centre is an essential tool in everyday work. Quick access to the most important information about chosen properties and the ability to view spatial development plans and generate a comprehensive investment offer are functions that not only accelerate the preparation of a tailor-made offer, but also present the investment potential of the city and the whole KFA in a transparent and uniform way – says Anita Lagierska, the Mayor’s Plenipotentiary for Entrepreneurship and Deputy Director of the Department of City Development and Revitalisation.

CITY’S PROMOTION

Promotion of the city’s investment attractiveness is not only based on tools available on-line. It is also done while participating in various industry events and through the activity of Kielce Trade Fairs – the second organiser of trade fairs and exhibitions in the Central and Eastern Europe, which has already been present on the city map for 25 years! The city’s investment offer is dedicated to representatives of various industries, therefore when deciding where to promote the city’s investment potential (along with the sport and cultural offer of what to do in Kielce “after hours”), only those events are taken into account, which are participated by a wide and diverse group of potential investors. Dedicated offers, on the other hand, are created either for an entrepreneur contacting with the Investor Assistance Centre and interested in a particular industry, or for a potential investor whom the Centre would like to encourage to invest in Kielce. Production in the automotive as well as metal and machinery industry, ogistics, and warehousing are the most common proposals for development of local investment areas. It cannot be said that the city’s economic promotion is not related to the activity of Kielce Trade Fairs which has been successfully attracting exhibitors from around the world, including potential investors, to the city for 25 years. During the most important trade events, Kielce always has its stand where it presents the economic values of the city and the region, investment areas, human capital, conditions for running a business, etc.

INVESTMENT AREAS

The most interesting investment areas in the Investment Offer Database include a land plot of 45 ha (photo below) located in the south of Kielce. Its advantage is its location within the city’s boundaries, in the area dominated by the activities of various companies, including production plants. In terms of size, transport accessibility and existing technical infrastructure, it is one of the best prepared places for investments. In the past, a food processing plant had been located there, and then, a brewery producing local beer. Currently, the entire area has been intended for sale.

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